new gadget design

Coolpad steals the foldable's screen without the folding trick

The Coolpad Cool X Wide has a screen that's basically the same size as a closed Galaxy Z Fold 8 or an iPhone Duo, but it doesn't fold.

4 min readThe Verge
Coolpad steals the foldable's screen without the folding trick

The Coolpad Cool X Wide is the best argument yet that the folding phone trend is less about the hinge and more about the screen. It steals the widescreen real estate from the Samsung Galaxy Z Fold 8, Huawei Pura X View, and iPhone Duo without asking you to live with a crease, a fragile display, or a price tag that makes you wince every time you take it out of your pocket. For 999 yuan, roughly $140, you get a slab phone with a tiny-tablet-sized display, and that changes the practical calculus of what a phone can be for the people who actually carry one.

This is not a folding phone. It does not fold. It is a normal, rigid, slab-shaped device that happens to be much wider than the standard 19.5:9 or 20:9 aspect ratios we have all accepted as normal. The Cool X Wide is the first non-folding phone to borrow the folded footprint of a foldable and just stay there. It is a footnoter's dream: the spec-sheet detail everyone else scrolls past is the whole product. The screen is wider. That is it. And it might be enough. Because what the foldable trend has accidentally proven is that a lot of people do not actually need a tablet-sized screen that unfolds, they just want a screen that is wider than the one they have now. The Coolpad gives them that without the hinge anxiety or the $1,800 entry fee.

It also raises a question that the foldable evangelists have been happy to ignore: if the closed form factor of a foldable is the part people actually want, why are we still pretending the folding mechanism is the innovation? Voxel's $20K legs will find your lost keys and fold your laundry is a project that asks a similar question in a totally different category, it builds a general-purpose robot and then charges $20,000 for it, daring you to figure out whether the walking or the laundry-folding is the real value. The Coolpad does something analogous: it strips away the expensive, fragile trick and keeps the part people actually use. Oura's smart ring learns two new tricks for measuring how hard your heart works is another example of a product that quietly adds utility by refining what is already there rather than bolting on a gimmick. The Cool X Wide is that same instinct applied to the phone form factor.

The catch is that the Coolpad is only available for preorder on JD.com in China, and no global release has been announced. That is the razor clam detail hiding under the spec sheet. This thing exists, it is real, it costs less than a pair of decent headphones, and you cannot buy it yet if you live outside of Asia. The open question is whether this form factor has legs beyond one regional launch, or whether the Cool X Wide ends up as a curious footnote that the rest of the industry scrolls past. For now, it is the most interesting phone of the year that does nothing new, and that is exactly why it matters.

From The Verge

The design of widescreen folding phones like the Samsung Galaxy Z Fold 8, Huawei Pura X View, and now the iPhone Duo, is starting to influence traditional slab phones. Similar to the Huawei Pura X View that launched in China in August, the new Coolpad Cool X Wide has a much wider screen than what's typically seen in non-folding phones. The screen real estate is more on par with what you get from a tiny tablet, or what the iPhone Duo and Galaxy Z Fold 8 offer when closed, minus huge price tags, budget-stressing repair costs, and inevitable screen creases.

Read the original at The Verge