Project: ARES

Project ARES puts 250 real electric motorcycles on the road, not just renders

Two hundred and fifty real motorcycles. Not renders. Not a Kickstarter that fades into vaporware. Project ARES is building them, with sculptural bodywork that looks like it was carved by someone who got tired of looking at the same plastic fairings everyone else uses. The analog-inspired experience is the detail that snags me, because electric bikes often try to be futuristic in the most boring way possible, all screens and abstraction. ARES seems to want the future to feel like something you actually hold onto. It's preparing its first production run now, which puts it ahead of most of the concepts we cover around here. If you liked the way Lutra's new camera sees through itself to find the subject, you'll probably want to watch where ARES goes next.