Spoot: Spotted Early/Jony Ive

Jony Ive

Spoot: Spotted Early keeps Jony Ive in one place: one story so far. The section currently leads with “The electric Ferrari got booed, but Jony Ive's fingerprints explain the real story”. A crowd booed a Ferrari. Spoot: Spotted Early New things, caught while they're still new and a little weird. Spoot finds fresh gadgets, clever inventions, crowdfunding campaigns,… The list below is every Jony Ive story on Spoot: Spotted Early, newest first.

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The electric Ferrari got booed, but Jony Ive's fingerprints explain the real story

A crowd booed a Ferrari. That alone should tell you something strange is happening, because people do not usually boo Ferraris. They boo football referees and reality TV villains. But this was the unveiling of the marque's first all-electric car, designed by Jony Ive and Marc Newson, and the room in Rome let it have it. I love that. The launch video skipped the part where the faithful get restless. Ive's fingerprints explain the real story, and they are all over the reaction. This is a car that looks like a product, not a prancing horse. It is a fascinating collision of two design religions, and the worshippers are confused. If you want a palate cleanser, read our piece on six tiny EVs that dare to be small, sharp, and actually cool.