Spoot: Spotted Early
Spoot: Spotted Early/HOA A1

HOA A1

Spoot: Spotted Early keeps HOA A1 in one place: one story so far. The section currently leads with “Lutra's new camera sees through itself so you can see your subject”. A camera with a hole in it. Spoot: Spotted Early New things, caught while they're still new and a little weird. Spoot finds fresh gadgets, clever inventions, crowdfunding campaigns,… The list below is every HOA A1 story on Spoot: Spotted Early, newest first.

Lutra's new camera sees through itself so you can see your subject
The Verge

Lutra's new camera sees through itself so you can see your subject

A camera with a hole in it. That's the HOA A1 from Lutra, and the trick is so simple it feels like a dare. Put the lens and sensor right in the center of a big open viewfinder, and suddenly you're looking at the person you're photographing instead of a screen. Eye contact. Presence. The moment, not the playback. It's reminiscent of the Godox C100, but the A1 pushes the concept further, and I respect the stubbornness. Only 100 units exist in this First Edition, launching December 1st, and preorders haven't even opened yet. That's a whisper of a product, but whispers are how the weird stuff sneaks in. If you're tired of staring at your own thumbnails, this one's worth circling back for.