Would love to get some feedback

Hi, I’ve been working on a platform (Niche by Nature) that’s focused on making circular fashion more accessible — and I’m currently close to launching.

From a consumer perspective, I’ve always felt like:

• Circular options are hard to discover • It’s difficult to know what’s genuinely better vs greenwashing • Most platforms still push overconsumption, just with a “sustainable” label 

So what I’m trying to build is something that:

• Helps you discover more intentional, non-mass-produced pieces • Gives some visibility into the impact of what you’re buying • Encourages circular behaviour (not just buying more, but reusing/returning over time) 

On the backend, we’re working with recycled textile suppliers, textile sorter, circular packaging, and trying to build a system where items can come back into the loop instead of ending as waste.

I’ve just redesigned the website and added early access/waitlist features, but before I move forward, I’d really value perspectives from people who actually care about sustainability:

• Does this feel genuinely useful, or just another “sustainable” concept? • What would make you trust (or not trust) something like this? • What’s missing from your ideal sustainable shopping experience? 

Here’s the link: https://www.nichebynature.com/

Open to honest feedback — even if it’s critical. I’d rather fix things now than later.