1 min readfrom PetaPixel

Social Media Users are Less Active on Platforms Due to Rise of Short-Form Video

Social Media Users are Less Active on Platforms Due to Rise of Short-Form Video

A woman lies on a gray couch in a dimly lit room, smiling as she looks at her smartphone, which emits a soft light onto her face.

A new study revealed that U.K. social media users are less active due to the dominance of short-form video on the most popular platforms -- in a trend that's likely reflected across the Western world.

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Social Media Users are Less Active on Platforms Due to Rise of Short-Form Video