Paige Lorenze Makes Her First Foray Into Activewear With DB Sport

“Dairy Boy” is the kind of brand name that makes you stop mid-scroll, piquing curiosity. The label, founded by Paige Lorenze as a nod to her Vermont roots, has built a devoted following since its 2021 debut. But it’s not just the cheeky moniker that has the masses hooked. “I think the brand is really about feeling a sense of belonging, no matter where you are,” Lorenze, a popular WAG who is engaged to tennis star Tommy Paul, tells TZR on a recent call, pointing to its accessible price point and quality-driven pieces (think: hoodies, tees, and everyday dresses) as key to its appeal. Now, she’s bringing the brand’s signature ease and cozy aesthetic to the activewear world with the launch of DB Sport, which is available to shop today.

The debut of DB Sport is a testament to how far Dairy Boy has come, something Lorenze describes as an intentional journey. “Things take time. Even three years ago, I didn't exactly have the product and the team that I wanted,” she reflects. “I knew that there were steps I had to take to get to where I am today.” With a robust design team now in place, she was about to finally bring DB Sport — a year and a half in the making — to fruition. “I wasn’t able to create a collection at this caliber until I had the right resources,” the influencer-turned-designer adds.

Comfort came first when developing the product assortment. “There’s some activewear that can feel really tight, and you wouldn't want to wear it for more than an hour,” she notes. “We figured out how to make something like that you want to wear all day.” Available in sizes XXS to XXL, the collection spans matching sets, sports dresses, tanks, capris, headbands, and hats — all designed with function at the forefront. For DB Sport, Lorenze reimagined classic gym class staples through a feminine lens, incorporating lace trims, scalloped edges, and softly tailored silhouettes. With every piece priced under $85, accessibility remains a key focus. “I’m far more interested in dressing an entire generation of American girls than a select few who can afford it in major cities,” she adds.

Her tight-knit community is equally enthusiastic about the new venture. “This is the most excited that I've seen them,” she reveals. “I've been doing this for so long, so they know that this is such an authentic extension of myself.” While Lorenze may now be immersed in the sports world as a tennis WAG, her connection to athletics runs much deeper. A former competitive skier, she credits that background with shaping DB Sport. “It’s impacted a lot of my decisions and choices, and it’s made me competitive and grounded,” she says.

DB Sport comes after a milestone year for Dairy Boy. The label recently debuted its first evergreen core collection, expanded into the luxury space with its inaugural cashmere collection, and hosted a series of pop-ups. To mark its latest launch, Lorenze is bringing DB Sport to life with a pop-up at the Miami Open. “We have an amazing production team, and they get our vision, so being able to imagine this world of DB Sport in person is so important for the collection,” says Lorenze. Ahead of the opening, the brand will have a VIP celebration in partnership with Gatorade and LALO Tequila.

It won’t necessarily be all work at the annual tennis tournament. A regular at the Miami Open, Lorenze is planning on enjoying the matches — in a range of chic courtside looks, of course. This time around, she’s leaning into bright shades and vintage Valentino, Pucci, and Chanel. “I’ll be in colors that maybe I wouldn't want to wear in New York or Los Angeles, but make sense in Miami,” she shares.

Beyond Dairy Boy, Lorenze has been busy these past few months, launching her foundation, Kids Outdoors, with Paul in January. “It’s something that we’ve been wanting to do for a long time; it didn’t feel like we had the bandwidth prior,” Lorenze explains. “We felt like this year was a great year to start it, and we had the time and the resources to do it.” Inspired by her athletic upbringing, Kids Outdoors’ mission is to increase children’s access to sports and nature. “We put on a clinic at a school, with kids that don't really know about tennis and live in an underprivileged area,” she notes. “It's so important for us to give back.”

Lorenze is also gearing up to open Dairy Boy’s first-ever retail store, set to debut on Nantucket Island around Memorial Day. In other words? For those who can’t make it to the Miami Open pop-up, consider it the perfect excuse for a coastal escape.