What happened to BCBG MAXAZRIA?

I’ve been wondering about this for some time now. I used to love BCBG, especially their evening wear (gowns and cocktail dresses).

I have had a lot of weddings these past years and finding cute gowns is always a pain point for me. Muscle memory leads me to BCBG but I am consistently disappointed about the offering. When I purchase an item, I usually have to return because the fit is WAY off or the item is not flattering at all.

How did this happen?