February 8, 2026•1 min read•from SustainableFashion

Building a fashion e-commerce brand in public (what I’m focusing on first)

I’m building VG Vitagrazia, a women’s fashion store, and decided to focus on fundamentals before ads:

Clear product pages

Honest photos (no heavy editing)

Simple messaging: who it’s for and why

No big growth yet, but early visitors actually read the pages — which feels like a win.

If you’ve built an e-commerce brand:

What did you focus on first — traffic or conversion?

Check out the full article on the original site

#fashion promotions

#fashion blogger

#sustainable fashion

#fashion inspiration

#brand collaborations

#personal growth

#e-commerce

#women's fashion

#fashion store

#product pages

#honest photos

#simple messaging

#traffic

#conversion

#fundamentals

#early visitors

#heavy editing

#growth

#clear messaging

#branding